Brand value analysis3

Reference:
http://www.southafrica.net/blog/en/posts/entry/animals-endemic-to-south-africa

Cape elephant shrew

Golden moles are small, insectivorous burrowing mammals endemic to Southern Africa, where their Afrikaans names are gouemolle or kruipmolle (singular gouemol or kruipmol). They comprise the family Chrysochloridae and as such they are taxonomically distinct from the true moles, family Talpidae, and other mole-like families, all of which, to various degrees, they resemble as a result of convergence.

Southern double-collared sunbird

The southern double-collared sunbird or lesser double-collared sunbird (Cinnyris chalybeus) (formerly placed in the genus Nectarinia), is a small passerine bird which breeds in southern Africa. It is mainly resident, but partially migratory in the north-east of its range.

Riverine rabbit

The riverine rabbit (Bunolagus monticularis), also known as the bushman rabbit or bushman hare, is one of the most endangered mammals in the world, with only around 250 living adults. This rabbit has an extremely limited distribution area, found only in the central and southern regions of the Karoo Desert of South Africa's Northern Cape Province. It is the only member of the genus Bunolagus.

Cape grysbok

Sungazer

The sungazer (also called the giant girdled lizard) is endemic to the Highveld grasslands of South Africa, and is largest species in the Cordylidae family of lizards. It is usually about 15cm to 18cm long, and is heavily armoured.

The sungazer gets its name from its tendency to lie in the sun, holding its upper half off the ground.

Golden mole

Most species of golden mole are endemic to South Africa, and all are limited to southern Africa.

The golden mole is not actually a true mole, but just resembles it due to evolutionary convergence (where similar features have evolved independently in different animals).

Golden moles are blind and their most developed sense is touch; they can sense vibrations in the ground, which lets them know if danger is approaching, although they find their prey – small insects – by hearing.

Golden moles (with the exception of the desert species) construct permanent burrow systems, with separate “rooms”, such as hideaways, latrines and birthing nests. 

Many species of golden mole are endangered.