Brand value analysis
My theme is durban commonwealth game
Thus, for creating a relevant mascot, i research wildlife and mythology animals in South Africa.
Wildlife
reference: http://www.sa-venues.com/wildlife/
The big five: The best known mammals
African elephant

Buffalo
Lion
Rhino
Leopard
Birders from around the world come to South Africa to experience the country’s great variety of typically African birds, migrants, and endemics (those birds found only in South Africa).
Kingfisher
Cranes
Legendary creatures
Reference: http://mentalfloss.com/article/12818/11-legendary-monsters-africa
Grootslang
Grootslang is an Afrikaans word meaning "great snake." The monster of that name lives in a cave called the Wonder Hole in the Richtersveld area of South Africa. The story is that the original Grootslang was found to be too powerful, so the gods subdivided the animal into two species: the elephant and the snake. However, a Grootslang or two escaped this fate and reproduced. The monster can grow up to 60 feet long. Supposedly, its cave is full of diamonds, but no one knows for sure because the Grootslang guards it well. The Grootslang pictured was featured on the Cartoon Network series The Secret Saturdays.
Inkanyamba
Thus, for creating a relevant mascot, i research wildlife and mythology animals in South Africa.
Wildlife
reference: http://www.sa-venues.com/wildlife/
The big five: The best known mammals
African elephant

Buffalo
Rhino
Leopard
Birders from around the world come to South Africa to experience the country’s great variety of typically African birds, migrants, and endemics (those birds found only in South Africa).
Kingfisher
Cranes
Legendary creatures
Reference: http://mentalfloss.com/article/12818/11-legendary-monsters-africa
Grootslang
Grootslang is an Afrikaans word meaning "great snake." The monster of that name lives in a cave called the Wonder Hole in the Richtersveld area of South Africa. The story is that the original Grootslang was found to be too powerful, so the gods subdivided the animal into two species: the elephant and the snake. However, a Grootslang or two escaped this fate and reproduced. The monster can grow up to 60 feet long. Supposedly, its cave is full of diamonds, but no one knows for sure because the Grootslang guards it well. The Grootslang pictured was featured on the Cartoon Network series The Secret Saturdays.
Inkanyamba
The Inkanyamba is a huge carnivorous eel-like animal in the legends of the Zulu and Xhosa people of South Africa. The ancient legends say Inkanyambas can control the weather. They are said to have fins and/or flippers and grow to tremendous size. There are actually freshwater eels abundant in South Africa that grow to around six feet long, but that pales in comparison to the stories of the Inkanyamba.










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